• In October 2021, Asgard advised Chester Rose on finding a strategic equity investor to facilitate an IFA acquisition strategy
• Chester Rose was founded in 2020 by Richard Dunbabin, an experienced entrepreneur who had bought a company in 2003 that he renamed Ascot Lloyd and built into a large IFA business before its sale to Oaktree Capital in 2017 and subsequent merger with Bellpenny
• Richard bought a majority stake in late 2020 in a Newbury-based chartered independent IFA called Heritage Financial Advisers before seeking Asgard’s help on both equity and debt funding options for further growth
• With the new funding, which is in the form of a convertible loan note, Chester Rose completed the acquisition of Time Financial Planning, a business based nearby in Woodley

“I have known Alex and Asgard for more than ten years and worked successfully securing debt/equity and business acquisitions and therefore they were my first choice for my current project at Chester Rose. Alex is always consistent in his approach and extremely knowledgeable and professional in his dealings – highly recommended.”
Richard Dunbabin, CEO, Chester Rose